The best online coaching platform for courses and high-ticket offers - Kajabi
Is your coaching business held together by a patchwork of different tools that don't talk to each other? Having to manually fill in the gaps is time-consuming, and it pulls you away from the work you actually want to be doing. It also means your backend operations don't reflect the calibre of transformation you deliver.
At this point, what you need is an online coaching platform that finally matches your level of brilliance. One built for how you operate. From creating courses to collecting payment, and everything in between.
And the best online coaching platform out there right now? Kajabi. Here, we'll break down what it does, where it delivers, and why it might be the last platform switch you ever make.
What makes a great online coaching platform?
Before we fully nerd out on Kajabi, let's envision what the best online coaching platform for your business would even look like:
It saves you time: It should automate the repetitive, soul-sucking stuff like enrollments, payments, and follow-up emails so you don't have to do it all manually.
It comes with the right tools: Sales pages, checkout, email marketing, and course delivery should all live in one place without needing to bolt on extra software.
Your clients love using it: A user-friendly platform on the client side means better engagement, stronger retention, and more referrals.
It can grow with you: As you scale to six and seven figures, the platform should support that growth with features designed for your premium offerings.
It doesn't require a developer to run: You shouldn't need to hire someone every time you want to make a change or launch something new.
Sounds pretty great, right? Now, let's see how Kajabi stacks up.
Kajabi keeps everything under one roof
With Kajabi, you get one login, one platform, and one monthly fee instead of juggling five separate subscriptions that complicate your workflow.
Kajabi replaces the tools most coaches are piecing together, including:
Online courses and memberships with modules, lessons, assessments, and drip schedules
Digital downloads, podcasts, and live coaching
Integrated payment and checkout systems for digital products
Website, landing pages, and sales pages
Email marketing, automated sequences, and unlimited funnels
Community platform, Creator Studio, and AI features
Branded mobile app (*Pro plan only)
Instead of exporting a lead from your opt-in page into your email platform and then manually enrolling her into your course, Kajabi does all of that automatically. The whole journey, connected.
Kajabi pricing plans
Kajabi's annual plans start at $143/month (Basic), $199/month (Growth), and $399/month (Pro). When you add up what you're currently paying across separate course creation tools, email software, a website, landing pages, and a community platform, Kajabi often comes out equal or ahead, with far less effort on your part.
Kajabi third-party tools
Kajabi has most of what you'll need built in, but you also have the option to integrate with other popular third-party tools if that's what you need or prefer.
Email marketing: AWeber, Mailchimp, Drip, ConvertKit, and ActiveCampaign can all connect to Kajabi if you'd rather stay with what you know.
Payments: Stripe and PayPal are both supported as third-party processors.
Tracking & analytics: Google Analytics and Meta Pixel can be added via your page header/footer, while Segment is also available for more advanced tracking.
Where Kajabi has gaps
Kajabi isn't really set up to sell physical products. So if you're looking to sell merch or other items alongside your coaching tools, you'll need a little workaround.
This can be done by embedding a Shopify Buy Button or using Zapier to connect to other apps. Zapier can also bridge Kajabi with tools outside its native key features, which can be useful for more complex workflows.
That said, if you’re a coach selling online courses, memberships, or high-ticket offers, Kajabi’s built-in tools should be more than enough!
Selling high-ticket offers is built into the platform
If you're selling high-ticket offers, a basic course platform isn't going to cut it.
Kajabi is built to support the full range of what coaches sell, from courses and coaching to communities, podcasts, newsletters, and digital downloads. And with their newly Enhanced Checkout, the whole process is even easier. You get more design control, flexibility, and selling power, all from one place.
Here's how Kajabi can help you sell high-ticket offers:
Fully branded checkout pages using templates tailored to your specific offer
Flexible pricing options with one-time payments, payment plans, and subscriptions
Checkout blocks that can be added to any webpage or landing page
Upsells, order bumps, checkout fields, and service agreements managed directly in the offer editor
Popup checkouts so the buying experience is seamless from start to finish
Coaching session notes with shared or private options to track progress and recap sessions
With a clean, branded experience that seamlessly integrates with your website or landing page, your new clients will have a fluid and professional payment process that perfectly aligns with your high-end coaching brand. No messy redirects to payment gateways and no clunky forms to fill out.
Your clients get an experience they'll rave about
As a coach, the platform experience IS the product. How a client navigates your portal, accesses content, and connects with your community is just as important as the content itself. That's why Kajabi is one of the best online coaching platforms available, offering:
A clean, professional portal: A branded space where self-paced programs, modules, and resources are easy to find from day one.
Mobile app access: Clients can learn on the go with the free Kajabi Mobile App, or you can create your own custom-branded app on the Pro plan.
Built-in community: You'll get a newsfeed, direct messaging, live video calls, events, challenges, a member directory, and a leaderboard. No need for a separate Facebook group.
Gamification: Keep clients engaged by rewarding them with customisable points, badges, and titles for their progress. It's a fun way to celebrate their wins!
Client management: View session notes, track client activity, and keep everything organised under one profile.
Just imagine your client easily logging into the portal on their lunch break from their phone. They continue a lesson, engage with the community, and track their progress without a hitch. That’s the kind of smooth learning experience that doesn't just keep them around, but turns them into your best marketing asset.
Email marketing and automation that actually converts
Sending emails manually and hoping for the best isn't a strategy, and you shouldn't need a separate email platform on top of everything else just to get it right. With Kajabi, you can:
Broadcast emails: Send one-off emails for launches, announcements, and other updates. It also includes A/B testing so you can see what actually works with your audience.
Automate email sequences: Trigger by behaviour so the right email goes to the right person at the right time.
Build funnels: A visual builder that strings together landing pages and email campaigns into a fully automated sales journey, with pre-built templates to get you started fast.
Create tags & segmentation: Tag up to 100 contacts based on actions and filter your list to send targeted emails.
Email analytics: See what resonates by tracking open rates, click rates, and overall performance.
How many contacts can you have on Kajabi?
Kajabi's Basic plan supports up to 2,500 contacts, the Growth plan up to 25,000, and the Pro plan up to 100,000. All plans come with unlimited marketing emails.
Built-in analytics so you know what's working
Data is one of the most powerful levers you have in your business. When you know what lands, what converts, and where people drop off, you can make better decisions. Kajabi keeps all your data in one place, so you don't need a separate stack of digital tools to figure it all out.
You can track…
Sales, refunds, and gross revenue, broken down by offer, payment method, and pricing type
New contacts, opt-ins, form submissions, and subscription health metrics
Counts of payment plans, their statuses, and any cancellations
Email open rates, click rates, and even which specific email drove purchases
Does Kajabi integrate with Google Analytics and Meta Pixel?
Yes, Kajabi connects directly with Google Analytics 4 and Meta Pixel. So if you're running ads, you can track your attribution data flows right alongside everything else!
How Kajabi grows with your business
Your business needs a platform that's in it for the long haul. The last thing you want is to have to pack up and move in two years, then have to rebuild everything from scratch. As your audience grows, you simply move up a tier and bring your team along for the ride with multi-admin access.
On Growth and Pro plans, you also get a built-in affiliate program, one of Kajabi's unique features built for coaches who are ready to grow beyond their own audience. Partners can promote your offers, track their own conversions, and receive commissions, all managed on the same platform. No extra tools, no extra complexity.
Kajabi has been around since 2010, helping over 100,000 businesses launch and scale their way to more than $10 billion in revenue. So who says your coaching business can't be next?
You've found your platform, now let's build it
By now, you probably already know Kajabi is the best online coaching platform for where you're headed. And honestly? I wouldn't have written this entire piece about it if I didn't think so too. It brings your products, marketing, emails, analytics, and client delivery together in one place, so you can actually focus on coaching instead of duct-taping it all together.
The only catch? Setting it all up. And if tech isn't your zone of genius, staring at a blank Kajabi account can feel a bit overwhelming.
That's exactly why I offer my Kajabi Done-For-You Build.
In just 3–4 weeks, I’ll transform your blank account into a fully branded, ready-to-sell system. You'll walk away with a powerful, professionally tested tool that's ready to run on repeat.
Ready to fast-track your Kajabi setup? Schedule a Disco Call today!
