Why Does Kajabi Say "0 Delivered Emails" and How to Fix It

You finally hit send on your launch email sequence, feeling good and ready to watch the sales roll in. 

Then you check your Kajabi report and see it: 0 delivered. Or maybe you find out weeks later that your emails have been landing in the spam folder… the whole time… and you had no idea.

As a coach, this isn't just annoying. A broken email platform can mean a missed launch, a cold audience, or revenue left on the table. When your emails don't land, your business doesn't run.

But this is a common issue, and it's not random or mysterious. Every cause behind it is specific and findable, which means it's fixable.

So why does Kajabi say "0 delivered emails"? Let's figure out the answer so you can get back to reaching the people who need you.

What happens after you hit send

Before we break down this pesky tech bug, you need the TL;DR version of how Kajabi's email journey actually works. Once you see the path, the rest of this makes a lot more sense.

Here's the short version:

1. You draft your email

2. You pick your audience

3. You hit send

4. Kajabi hands it off to its delivery platform

5. It arrives at your recipient's ESP (a.k.a, Email Service Provider)

6. That provider checks it for red flags

7. Depending on what it finds, your email ends up in one of three places: the inbox, the spam folder, or nowhere at all

That third outcome is exactly why your Kajabi report can show 0 delivered. Let's look at all the factors your client's ESP uses to decide which one you get.

The key distinction: bounce/block vs. spam

Anyone who owns an email address knows what spam is. Bounce and block? Not so much.

Bounce and block are the reasons your Kajabi report shows 0 delivered. Both mean your email never reached an inbox, but for different reasons. 

A bounce happens because of the recipient's address. It's either invalid, the inbox is disabled, or the domain doesn't exist.

A block happens because of you. The ESP rejects your email due to a poor sender reputation, high bounce rates, sudden spikes in volume, or content resembling spam.

Then there's good ol' spam, and this one works differently. Your email actually makes it through, but it's the delivery, engagement, and content behind it that lands it in the spam folder instead of the inbox.

Why Kajabi says 0 delivered

Now that you know bounce and block are the culprits behind why Kajabi says "0 delivered emails," let's go into the specifics of what causes each one and what to do about it.

Bounces come in two forms:

• A hard bounce means the address is permanently dead, which could be because it is invalid, disabled, or the domain no longer exists.

• A soft bounce is temporary, usually caused by a full inbox, a server issue, or a message that's too large to deliver.

Either way, the fix is the same: clean out dead addresses regularly. Kajabi auto-unsubscribes hard-bounced contacts for you, but it's still worth doing a manual sweep every so often.

Blocks come down to your reputation and your setup:

Your IP or domain could be blacklisted. Antivirus or security software could be flagging you. Or your authentication, SPF, DKIM, and DMARC might be missing or broken, which tells the inbox provider it can't verify you're really you.

So how do you fix it? Check your blacklist status, verify your SPF, DKIM, and DMARC are set up correctly, and consider a custom email domain if you haven't already.

And just know, there are plenty of Kajabi features that work behind the scenes for you too. When they spot signs of a blacklist or security block, they work directly with those providers to get you removed. Kajabi's got your back.

Why Kajabi emails land in spam instead

Bounces and blocks are usually a one-time fix. But dealing with Kajabi emails going to spam is different. This issue builds up over time, and it's the one that sneaks up on you... especially if you've been growing fast.

Three major factors drive your sender reputation:

Engagement history

If your recipients aren't opening, clicking, or replying, ESPs take that as a sign you're not worth prioritising.

Content red flags

Too many images, salesy language, or spammy subject lines all raise flags.

Sending consistency

Big volume spikes or erratic sending frequency look suspicious, even when your content is clean. This is the one that catches scaling coaches off guard the most. Your list is growing fast, but providers don't know that yet, and a sudden jump in sends can sound the alarm.

There are a few ways to turn this around:

• Watch your open rates and remove contacts who've gone cold.

• Ease up on the images and skip the "buy now" style copy.

• Keep your sending volume steady, rather than going quiet for weeks and then blasting your whole list at once.

And by the way, every inbox provider handles this differently. Gmail might tuck it into junk. Outlook might slap a warning label on it. Others let your recipient block you outright. There's no single spam folder rulebook, which is exactly why staying ahead of your sender reputation matters.

The non-negotiable: list hygiene

If you only do one thing after reading this, do this: clean your email list.

Every problem we just covered traces back to the same root. A dead address causes a bounce. A cold, unengaged contact tanks your reputation. Both come from the same place: a list that's carrying dead weight.

More often than not, this is the biggest reason behind Kajabi emails going to spam or not getting delivered at all.

Clean it out, and the bounces drop because you're not sending to addresses that don't exist. Your reputation climbs because the people left on your list actually want to hear from you. Fix one habit, and both problems shrink.

This is what separates businesses running on systems from ones running on caffeine and crossed fingers, something we dig into in Why Systematising Your Business Will Help You Scale in the Long Run.

When it's time to call in backup

You didn't build a 6-7 figure business to spend your afternoon Googling "why does Kajabi say 0 delivered emails." Some of this stuff is worth fixing yourself. Some of it isn't.

And deliverability problems are rarely the actual problem. They're usually a symptom of something bigger, a tech stack you've outgrown without realising it.

All the subscriptions. Three platforms doing the same job. No idea where your money's going or why nothing feels joined up. If that's you, it's probably affecting more than your email deliverability. It's affecting your experience and your clients' experience too.

That's exactly what The Stack audit is for. It's a focused, strategic review of your tech ecosystem (including email!) that I designed to cut the chaos and guessing, save you money, and consolidate everything into a clean, functional backend.

You bring the mess. I'll bring the map.

Book a Discovery Call, and let's get it sorted. 🧹✨